By now, many Americans are familiar with Zipcar and similar car-sharing services. Unlike their close cousins — car rental outfits like Hertz and Avis, which thrive on tourists and other travelers — car-sharing companies target local consumers, typically urbanites who live in cities with strong public transportation systems.

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BMW Borrows A Page From Zipcar’s Playbook

The New York City government is testing a new car-sharing program intended to shrink the size of the municipal vehicle fleet. Under an agreement with car rental company Zipcar, city employees will drive rental cars during the day for official business. Those vehicles will then be available for regular rentals…

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NYC tests car-sharing program for city workers

The University of Notre Dame is partnering with Zipcar, a Massachusetts-based car-sharing service. It allows students and faculty the opportunity to rent a vehicle for as little as an hour or as long as a few days.

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Car rental service for students