Avis Kicks Off the New Year as the Official Rental Car Company of the Tournament of Roses(R)
PARSIPPANY, N.J.–(Marketwire – 12/13/10) – Avis Rent A Car today announced that it has entered into a new multi-year partnership with the Tournament of Roses, host of the Rose Parade and the Rose Bowl Game. Through this partnership, Avis will showcase products and services to the approximately 55 million people who view or attend the traditional New Year celebrations in Pasadena, Calif.
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Avis Kicks Off the New Year as the Official Rental Car Company of the Tournament of Roses(R)