When you’re driving for 40 miles during a blizzard in a small rental car on a major interstate, trying for most of the time to stay in the fast-disappearing tire tracks of a tractor-trailer chugging ahead in the packed snow ahead of you, your mind very naturally turns to risk management.

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Risky Driving (Journal of Commerce Online)

Even in a downturn, some can’t live without their fast, exotic cars.

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Recession Rental: $2,000-a-Day Lamborghinis (ABC News)

Ford Motor Co. is seeking to change consumers’ views of the 2010 Ford Taurus from a capable but dull rental car to a stylish sedan packed with cool features with next week’s marketing launch.

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Ford aims to try anew on Taurus marketing (Detroit Free Press)